Kim and David's Kayak Tours offers a variety of coastal kayaking trips. When they started their business,
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Question:
Kim and David's Kayak Tours offers a variety of coastal kayaking trips. When they started their business, they experimented with advertising but were disappointed with the results. A friend has suggested using sales promotions instead.
What are their sales promotion options?
Which would have the best potential for success, and why?
Related Book For
Business Ethics Ethical Decision Making and Cases
ISBN: 978-1305500846
11th Edition
Authors: O. C. Ferrell
Posted Date: