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Q.2. (a) Why is it often necessary and advantageous to have intermediaries in a marketing or distribution channel? (2 marks) (b) Briefly describe the major types of Vertical Marketing Systems and provide an example of each. Which type is followed by a renowned local apparel brand KHAADI, substantiate your answer with logical explanation. (4 marks) Q.3. (a) TCL, maker of LCD and LED television, recently introduced TCL smart series! The new product includes features such as voice assist and automatic on/off to save energy. What brand development strategy is TCL undertaking? Explain your answer. (2 marks) (b) One useful tool for identifying opportunities for brand development is the brand development strategies grid. Briefly discuss the choices available for TCL, with at least two relevant examples in every quadrant of the brand development strategies grid. (4 marks) Q.4. (a) Explain the difference between market penetration and market skimming pricing strategies. (3 marks) (b) If you are a marketer of innovative high-tech products, would you choose market skimming pricing or market penetration pricing when launching a new product? Why? (3 marks) Q.5. Suppose you are a brand manager associated with a pharmaceutical company, dealing with an over the counter (OTC) product that do not need a Doctor's prescription. The product is recently being introduced in the market for the treatment of common illness like cold and cough. Keeping the scenario in mind, answer the following questions. (a) List and briefly explain the advantages of each of the promotional mix elements available to you in order to communicate with your customers. (3 marks) (b) Which tools you are likely to adopt while setting a promotional plan for your product? Why