Question: Answer asap (a) Why is it often necessary and advantageous to have intermediaries in a marketing or distribution channel? (2 marks) (b) Briefly describe the
Answer asap (a) Why is it often necessary and advantageous to have intermediaries in a marketing or distribution channel? (2 marks) (b) Briefly describe the major types of Vertical Marketing Systems and provide an example of each. Which type is followed by a renowned local apparel brand KHAADI, substantiate your answer with logical explanation.
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