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Management Center Clinical Thing The commercial contexts within which mication continues to grow range from customer engagement to employee perfor moto train toimivation management to personal de petto stability Top Firms Are Playing Games Weinwrading the unification and on Niking platform caland Niceto mong higher evels of performance ng comment of their athletic prod t At Khan Academy, a nonprofit educational institution founded by Harvard de Salman Khan and which waches sately 10 stadens each month. casa comthed for enhancing students learning experience An entre says the firse of guming for employees who CASE 12 pend lots of time worlong from home or traveling is a way to help comes connect and stayed Software Company GAMIFICATION Sage that includes sung sales leads and metalchallenges that and points fortassecarpooling Finding Legitimacy in the wysische instrugat. Mario ofergeet New Corporate Culture Games Change Cultures Wale w to coorderplanwege Garming interfaces are changing traditional workplace rules and in the bow didaceCompandhome at least maligning them with popular video pornication to enhance pro and creativity and section in the workplace careers believe that mig helps entployees fed more engaged and connected in an online environment that they can way from works Gaming can be used intre planning to date various business mario Read and competition tactics in games can be applied to boost interest in mindre slike data entry and invoicing Although some for that gaming has the potential to breed hty competition and hurt relationship experts chim a peut motor that can increase employees for their daily activities and the energy they bring to work Game specific problem solving can also chance critical think nalytical abilities as well as develop duble personal tributes such as persistence Creativity and resince horecaged that guitation has to be well pated with a dead bectives Intry analyst Bioactive for companies starting in A The Chan Source Memo is the first design pouts to me player to achieve the --and the girl carlap ie thr husiragai It is more and more come to see people playing games at To Play or Not to Play work and being pramenet tad-for doing it. The As the guitation to continues to pow. entployees may be legitimacy of gaming in the corporate world called it wengthens whether virtual badigeonning accomplish tion Games being as a way to protect learning individualism and while focusing two well done fromagery is no cure for all et is truly better than a good did fashioned pat on the back and on the company's botom line performance goals! of the les that can potentially decrease the performance of organization. Maiting gamitication to the workplace Enjoyment-Based Economy des performance but it doesn't make up for had management Jesse Schell . CEO of Schell Games Wellington Dugow.chief executive of game der adgille enjoyment based economy. And who know more about making enjoyesent than medewelopers Gamification along in areas ranging from marketing and polities to health and te nes to business and higher education with analyses predicting that it will soon be a multi-billion dollar indtry Chapter 12 Case: Gamification - Finding Legitimacy in the New Corporate Culture 1. Would a company need to take a top-down, bottom-up or integrated view to achieve gamification in an organization? Justify your choice. 2. Considering the Organizational Change Pyramid in Figure 12.6, Outline how either a transformational or incremental change would be used to implement gamification in an organization 3. Which of the three types of Change Strategies would be the most appropriate for implementing gamification in an organization? Be specific and give examples from the 4. Use Lewin's Three Phases of Change to show how implementing gamification would be implemented successfully in an organization. case