Question: Kindly answer this as soon as possible. And in a correct manner plz. Answer the 3 questions below by following instructions: While answering each question

Kindly answer this as soon as possible. And in a correct manner plz.

Answer the 3 questions below by following instructions: While answering each question divided into two sections:

Explanation

Major Conclusions

When Aldi entered the Spain market by buying a chain of stores, many expected it to dominate. Instead, Aldi's largest non-Germany operation has been struggling and its main local rival is thriving. That rival is Mercadona, Spain's largest retailer. To analyze what kind of strategic approach Aldi and Mercadona are using in Spain, answer from a critical point of view using the theoretical resources of the class and official sources from these retailers the following questions:

1. According to the Six Steps in Strategic Planning find out Aldi and Mercadona's strategic plan 2020-2022 in Spain. Highlight the major differences and similarities between them.

2. Make a picture related to Aldi and Mercadona's Positioning Strategies in Spain using Price and Services / Products lines Offered axis. Explain why each company is using these positioning strategies.

3. Discuss the Image and Promotion factors (Store Atmosphere, Interior layout, Advertising, Personal selling) that these Retailers are using currently.

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