Question: Kindly answer this ASAP!!! Select two large multinational enterprises that you are familiar, one consumeroriented (e.g., Toyota) and one industrial (e.g., BASF). Then discuss the
Kindly answer this ASAP!!!

Select two large multinational enterprises that you are familiar, one consumeroriented (e.g., Toyota) and one industrial (e.g., BASF). Then discuss the pressures for local responsiveness and global integration faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
