Question: Select two large multinational enterprises that are known to the students, one consumer-oriented (e.g., Toyota) and one industrial (e.g., BASF). Discuss the pressures for local

Select two large multinational enterprises that are known to the students, one consumer-oriented (e.g., Toyota) and one industrial (e.g., BASF). Discuss the pressures for local responsiveness and global integration faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why? Profile the types of strategies MNEs use.

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