(Kindly answer to the question only if can do it properly. Pls do not copy/rephrase the answer from previously answered experts!)

Select any product that you are familiar with such as computers, jeans or personal MP3 players. Once the item is selected, then you must undertake research into the specific items : target market and market segmentation. Your answer must contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? Also, mention in your answer that how will you re-position this product to another market segment.

For example, if you select MP3 players as a product of your choice, and confirm that the target market for this is Millennials, then you should be able to define how the manufacturers of MP3 players will attempt to re-position the product to attract the baby boomer generation to increase their purchases of MP3 players.

Adhere to the following structure while answering

1st Section (7 marks)

Research on target market

- Potential market and available market (4 marks)

Market Segmentation

- Segmentation based on any 3 criteria (3 marks)

2nd Section (7 marks)

Market repositioning

- How was it positioned before? (1 mark)

- Which customer have they chosen to reposition? (1 mark)

- How will it be repositioned? (5 marks)

Pls Note : Select electronic gadget only!

The above question is from 'Marketing Management' discipline. So, please have the answer accordingly.