mm$3$ Friday @ $3\mathrm{.}45$ pm $4/5/2024.$ Dear chegg experts. Tq for the answers. But the answers are too short. Kindly lengthen all answers with more facts, explanations, suggestions and details for all answers in $($a$)$ to $($e$),$ for experts perusal before sending to me$.$ tq$.$ mm$2$ Fri @$2\mathrm{.}26$pm $4/5/2024$ Hello Cheqq again $,(1)$ The first answer to question $($a$)$ was extracts directly, please present in different version but similar answer. $(2)$The answer to question $($b$)$ is too short. Kindly amplify $(2)$ Questions $($c$),($d$),$ and $($e$)$ are still not yet answered by the expert. Kindly do so asap.Tq MM$1$ Fri @$2\mathrm{.}03$ pm $4/5/2024-$ Dear Cheqq expert, This is MBA marketing management assignment, Kindly answer clearly each question $($a$)$ to $($e$)$ accordingly as below based on the given case study. Tq

a$)$ How did various ownership changes and a loss of its original ethical identity contribute to the Body Shop's financial struggles?

b$)$ Analyse the significant strategic effects of the Body Shop's departure from its core values, such as ethical beliefs and environmental consciousness, which previously set it apart from competitors?

c$)$ How can The Body Shop improve its marketing strategy to bring back its original brand identity, promote ethical values in its marketing messages, and ensure its business practices meet consumer expectations in a competitive market?

d$)$ Assess and prioritize the customer segments that The Body Shop should target to effectively rebuild its brand image and restore consumer trust in the wake of recent challenges.

e$)$ How has The Body Shop's promotional and advertizing strategies evolved over the years since its establishment in $1976?$

The given Case Study:

'What went wrong for The Body Shop'

In yet another potential hit to the high street, The Body Shop announced that it's set to appoint administrators soon. The ethical skincare brand is reportedly operating with insufficient working capital and rumoured to have seen weaker$-$than$-$expected Christmas trading.

The store's troubles are impacted by an ongoing dispute against them regarding alleged unpaid bonuses. The chain has seen several takeovers recently, and over $20$ former employees claim that they are owed unpaid bonuses totalling almost $3$m Pounds after a previous sale.

The Body Shop was established in $1976$ by the late Anita Roddick, and enjoyed stratospheric growth after its humble beginnings as a single Brighton$-$based shop. Unfortunately, it now looks likely that any restructuring will see several stores closing in order to streamline the business. Its current owners, the private equity firm, Aurelius, has already set about shedding elements of the business. Large parts of the beauty chain's European and Asian business were sold to an international family office as part of a "strong turnaround strategy".

So how has this UK cosmetics giant found itself in such dire straits of late? As with any businesses with a high street presence, it may have found that its omnipresent retail footprint has become somewhat of an albatross in today's e$-$commerce$-$led world. Some may also point to the instability seen at the very top of the company. Roddick's sale of the brand to L'Oreal in $2006,$ was followed by a $880$m Pounds takeover by Natura in $2017.$

Just six years later, Natura sold the skincare brand to Aurelius for $207$m Pounds, making a hefty loss of $673$m in the process. Managing Director Forbes Burton, Rick Smith, opined that "while the loss$-$making sale in in November $2023$ seemed to suggest the writing was on the wall for The Body Shop, the actual problem may have sat in the loss of the company's identity. "The Body Shop was built upon a solid set of ethical beliefs such as not testing on animals. Once they were sold to a large corporate like L$\text{'}$ Oreal, and started to trade in China, where law required the testing on animals, their original USP was lost. "Without its environmentally friendly modus operandi, the business became just another cosmetics company in a heavily competitive landscape. In the meantime, a new batch of ethically conscious skincare business have risen to fill the gap they left, leaving them with no obvious place in the market now.

"Today. their website still lists their ethical beliefs, but these are buried within 'About Us$\text{'}$ pages and almost entirely absent from its homepage and product pages. It seems a company unsure about a USP that its marketing merely whispers about now". This sentiment is echoed by Chief Executive of Lush, Mark Constantine, who as former supplier to The Body Shop, was afforded some insight into business. He told The Sunday Times that "you can't cheapen everything, remove the values and take more profit without the customers noticing and going elsewhere".

It remains to be seen how administration will affect The Body Shop. Its $10,000$ employees and $12,000$ franchisee staff will be hoping for a solution that sees minimal branch closures. With almost $3,000$ stores spread across over $70$ different countries, however, a sizeable restructuring plan is likely to take place.