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Question 4 (5 points) Saved The best way to reduce the "failure rate" of a new product through the NPD process is to: Reduce the number of stages to speed up the introduction of the new product Establish multiple versions of the new product to help appeal to the target market Make a "go / no go" decision at the end of each NPD stage and gradually increase investment Limit the investment in marketing research during the development stage to reduce overall development costs