kindly read the case study and asnwer the below questions as per case study You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. )

Which elements would you include in the digital marketing audit to understand your current position?

B Identify possible reasons for lover conversion rate in Australia and suggest the ways to address the challenge.

How would you approach target audience segmentation?

How many buyer personas would you create and what characteristics would you take into consideration when creating them For what types of content would you use A/B testing to understand what is more appealing?