Question: kindly use any organisation by yourself it will be really appreciated CONTENTS TOPICS PAGE NO Introduction of company Scoping statement SWOT analysis for your selected
CONTENTS TOPICS PAGE NO Introduction of company Scoping statement SWOT analysis for your selected organisation OBJECTIVES: New mission /Vision statement for selected organisation SMART selected organisation SMART Marketing Objectives selected organisation MARKETING STRATEGY: selected organisation Page No Topics MARKETING STRATEGY-Models & methods: Generic Strategy for selected organisation (selected organisation) Ansoff Growth Matrix T'S marketing mix for selected organisation Product Price Place Process Physical evidence Promotion People EVALUATION & CONTROL: APPENDIX: Situation Analysis: Marketing Audit (FEPSOS): Functions Product Price: Promotion Place People Process Physical evidence ENVIRONMENT: Micro (Customer analysis and their buying behaviour): selected organisation Porter's five forces analysis External Analysis (Macro) (PESTEL) for selected organisation Productivity Systems Organization Strategy Conclusion REFERENCING: CONTENTS TOPICS PAGE NO Introduction of company Scoping statement SWOT analysis for your selected organisation OBJECTIVES: New mission /Vision statement for selected organisation SMART selected organisation SMART Marketing Objectives selected organisation MARKETING STRATEGY: selected organisation Page No Topics MARKETING STRATEGY-Models & methods: Generic Strategy for selected organisation (selected organisation) Ansoff Growth Matrix T'S marketing mix for selected organisation Product Price Place Process Physical evidence Promotion People EVALUATION & CONTROL: APPENDIX: Situation Analysis: Marketing Audit (FEPSOS): Functions Product Price: Promotion Place People Process Physical evidence ENVIRONMENT: Micro (Customer analysis and their buying behaviour): selected organisation Porter's five forces analysis External Analysis (Macro) (PESTEL) for selected organisation Productivity Systems Organization Strategy Conclusion REFERENCING
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