KitKat Bar executives make the following statement: "Our most likely estimate of KitKat's ad recall rate is 65%. In addition, we are 95% confident that KitKat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of:

Which Option is Correct:

descriptive statistics using statistical inference to estimate a population parameter based upon sample statistics. hypothesizing all of these are true using statistical inference to estimate a statistic based upon a population parameter.