Question: Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products: Coca-Cola

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

  • Coca-Cola Classic
  • Apple iPhone
  • Nike basketball shoes
  • L'Oreal Shampoo
  • Pick one of these products, identify two competitors, and discuss what it is they offer that competes with the product.
  • For the product selected, describe the unique selling proposition (USP). How is the product superior to the competitors identified?

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