Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

Nike basketball shoes

Loreal Shampoo

Coca Cola Classic

Pick one product listed above. Identify two competitors you think of when you think of this brand and then discuss why they are the leading competitors and what it is they offer that competes with your product. Why list them as a competitor? Add your own experiences or ideas here.

For the product, you selected above, describe the unique selling proposition (USP). How is that product superior to the competitors identified? What do you think sets your business ahead of the two competitors you listed and why the business you chose is better? (Why do you think customers are coming to this business, instead of the 2 competitors listed?