Question: Knowing attitudes toward a brand can help marketers predict whether someone will purchase or recommend the brand. Consider attitudes toward Berkeley College (Your University)--what are

Knowing attitudes toward a brand can help marketers predict whether someone will purchase or recommend the brand. Consider attitudes toward Berkeley College (Your University)--what are some of the components of students' attitudes? Think about affective, cognitive, and behavioral components, and provide one example of each. Then, phrase them in a way that would allow for the construction of a Likert scale.

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