Knowing that increased and personalized interaction increases enrollment, a university hired GPS Marketers to help promote the university to hig utilized software that automated the university's interaction with the potential students, including customizing postcards, texts, emails, and voice garnered $150$ new students for the next fall semester. What benefit does marketing automation typically provide to organizations like this universit When an organization automates and improves marketing messages, the company no longer has to follow a set marketing strategy b intelligence. Automating marketing steps allows the organization to hire more marketing employees and to spend more time on less complicated Marketing automation increases the ability to engage with customers even with limited human resources