Knowing that increased and personalized interaction increases enrollment, a university hired GPS Marketers to help promote the university to high school seniors in the state. GPS utilized software that automated the university$$s interaction with the potential students, including customizing postcards, texts, emails, and voice mail messages. The campaign garnered $150$ new students for the next fall semester. What benefit does marketing automation typically provide to organizations like this university?

When an organization automates and improves marketing messages, the company no longer has to follow a set marketing strategy but can instead rely on artificial intelligence.

Marketing automation increases the ability to engage with customers even with limited human resources.

Automating marketing steps allows the organization to hire more marketing employees and to spend more time on less complicated and more interesting jobs.

Automating the many steps of marketing enables an organization to spend less time on developing its brand platform.