Knowledge Check 3-MARK 19 Individual Knowledge Check Assignment You are conducting a research project for a local bowling alley. The bowling alley plans to increase their market share. One way that they can do this is by increasing their production capacity in order to increase their sales volume. As a marketing researcher, you will need to first see if the bowling alley has the required capacity to increase production. Next, you will need to pass on your marketing research findings to the rest of the marketing team so that the team can strategize on how the bowling alley can increase their market share and meet their goals. Your next step is to create your Interviewer Instructions sheet for your upcoming interviews. As a reminder from your textbook by Hair (2020), "interviewer instructions are used for training interviewers to correctly select a prospective respondent for inclusion in the study, screen prospective respondents for eligibility, and to properly conduct the actual interview". Your interviews will be targeting bowling alley staff members and customers. Your hypothetical Interviewer Instructions must include: Detailed information about the nature of the study. Start and completion dates. Sampling instructions. Screening procedures. Quotas. Number of interviews required. Guidelines for asking questions. How to record responses. Name: Student Number: You must submit a 2-page .doc Word file in size 12, Calibri font, with normal margins. As a reminder, any instances of plagiarism will receive a mark of zero