Question: Koala Fun Case Study is attached. Please help answer questions 1. Using the data in exhibits C2.1 and C3.3, calculate and analyze the firms 2012
CASE TWo Koala Fun LLION-DOLLAR COMPUTERGAME companies such as Activision Blizzard, and Zynga are unusual in the electronic arts industry, which consists primarily of small developers One such firm is Koala Fun (KF) located in Baltimore. MD. KF was started seven years ago by Owen Charles and Tessa Benjamin, who between them had over 15 years of experience with various computer systems design companies The partnership initially blended wery well Owen, reserved and introspec- tive. is creative with a air for designing games and spotting trends. Mainly as a result of his genius, the KF brand is synonymous with intriguing electronics with high graphic appeal. Tessa, more outpoing with a strong marketing focus has assumed the role of the firms chief operating officer THE PARTNERS' FIRST SUCCESS The first successful product the two partners developed was a game called Koala Fun. which they used as the company name. The game uses a cute image of a 223
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