Question: Kotler & Keller make the argument that given the breadth, complexity, and richness of marketing, as exemplified by holistic marketing, the traditional 4 Ps are

Kotler & Keller make the argument that given the breadth, complexity, and richness of marketing, as exemplified by holistic marketing, the traditional

4

are not the whole story anymore. Which of the following is not one of the new set of

that encompasses modern marketing realities?

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