Kraft's supply base segmentation strategy considers which two factors?

Question $11$ options:

$1)$

Compatibility of the supplier; and the supplier's location

$2)$

Value$/$importance of the purchase category; and the total dollars Kraft spends in the category

$3)$

Value$/$importance of the purchase category; and the compatibility of the supplier

$4)$

Compatibility of the supplier; and the cultural fit between the two organizations