Kroger operates 40 different food processing plants and is a chain of almost 2,500 retail stores, operating under 12 different names, in 31 states, and enjoys annual sales of approximately $121 billion dollars. One of Kroger's successful new business practices is known across the industry as the Click and Pick or Click and Collect strategy. This omnichannel strategy allows customers to shop online for their groceries, and then drive to the nearest Kroger store to pick up their order. This approach to grocery retail is becoming increasingly popular with higher-income shoppers in the 35- to 44-year-old age bracket.

Now, research Omnichannel and pick a company that's making use of it. In 300 words describe how and why this company is using this new technology and how it's helping their business.