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Evan Joseph Smilgius

Learning: Creating Customer Value and Engagement

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QUESTION $(1)$

The production concept is $q,$

ANSWER

the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements

a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large$-$scale selling and promotion effor

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