l folder. Pick three tools from the following tools and explain how market-oriented firms utilize these tools to understand the competition and customer behavior.

a) As products, a celebrity might be considered a brand. Examine a celebrity brand and provide details about the elements of the celebrity brand that you chose.

b) Debranding is a popular trend among brands. What is the primary motivation behind debranding?

c) Examine a firm that rebrands itself. What did make them apply the rebranding strategy?

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Answer rating: 100% (QA)

MarketOriented Firms and Tools for Understanding Competition and Customer Behavior Marketoriented fi... View the full answer