${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}\text{l}\text{i}\text{n}\text{k}\text{s}\text{t}\text{h}\text{e}\text{c}\text{o}\text{m}\text{p}\text{a}\text{n}\text{y}s\text{c}\text{h}\text{a}\text{r}\text{i}\text{t}\text{a}\text{b}\text{l}\text{e}\text{c}\text{o}\text{n}\text{t}\text{r}\text{i}\text{b}\text{u}\text{t}\text{i}\text{o}\text{n}\text{s}to\text{c}\text{o}\text{n}\text{s}\text{u}\text{m}\text{e}\text{r}purchasing.}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_l$inks the company$s$ charitable contributions $to$ consumer purchasing.

product adaptation

sustainability

cause$-$related marketing

dual adaptation