Question: L . L . Bean uses catalogs and its website to entice customers to make a purchase. Once customers purchase, they are placed in the
LL Bean uses catalogs and its website to entice customers to make a purchase. Once customers purchase, they are placed in the customer database, and then the company follows and tracks their interactions. Tatianna is the vice president of online marketing and has asked the database manager to identify those customers who had the greatest expenditures within the last year. Tatianna is specifically interested in knowing how many customers spend more than $ per year on LL Bean merchandise. Which step of the customer relationship management system best characterizes Tatiannas request to the database manager?
Understand interactions with current customers
Leverage customer information
Capture relevant customer data on interactions
Identify customer relationships
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