Question: L . L . Bean is a well - known outdoor clothing and recreation equipment company based in Maine. It uses catalogs and its website
LL Bean is a wellknown outdoor clothing and recreation equipment company based in Maine. It uses catalogs and its website to entice customers to make a purchase. Once customers purchase, they are placed in the customer database, and then the company follows and tracks their interactions. Clara is vice president of online marketing and has asked the database manager to identify those customers who have the highest dollar spend within the last year. She is specifically interested in knowing how many customers spend more than $ a year with LL Bean. Which step of the customer relationship management system best characterizes Clara's request to the database team?
Capture customer data based on interactions.
Identify the best customers.
Understand interactions with current customer base.
Leverage customer information.
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