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Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money to develop a reinforced fibre dashboard for its cars without researching customer needs. The cars manufactured by Powell Motors are priced higher than other companies' cars belonging to the same segment because of the new dashboard. The company has introduced the cars in the market hoping that customers would like this type of dashboard in their cars and would buy them despite the high price. In this scenario, what era has Powell Motors best reflected?

a$.$ sales era

b$.$ production era

c$.$ market era

d$.$ societal marketing era