Question: la 1 0 mc 1 3 h . Ch 0 2 . 2 4 m q , provides the mechanisms for evaluating marketing results in

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02.24

q,

provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.

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Control

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Planning

la10mc13h.Ch02.24m q, provides the mechanisms for evaluating marketing results in light

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