La Morenita is a Mexican company dedicated to the production and sale of canned chili peppers. It currently has 30 suppliers, all farmers from the southern region of the state of Tlaxcala; They are in charge of collecting the chiles and taking them to the production plant, where they are processed and stored to later be distributed to convenience stores by land. The success obtained in recent years has made the company plan to expand its sales to Colombia; However, its managers are unaware of the modifications they must make to their supply chain, since at first glance it seems that the adjustments would only mean increasing their production levels, but they run the risk of losing control.

 to. Determines the competitive strategy that the company must implement.

 b. Describes the most important links in the company's current supply chain. 

c. Indicates at least four KPIs, applicable to the business, that the company should measure to control the supply chain. 

d. Describes the elements that the company must consider when designing its new supply chain network. 

and. Determines the type of technological solution that the company would apply to control the supply chain.

Answer rating: 100% (QA)

a The competitive strategy La Morenita should implement for its expansion into Colombia is differentiation This strategy involves offering unique products or services that are perceived as valuable by ... View the full answer