Question: Lab Exercise : Pivot Table Online Management Training Inc. Transaction Log: October 28 Column Labels -1 Sum of Amount Product/Source / Region eBook Credit Paypal

Lab Exercise : Pivot Table Online ManagementLab Exercise : Pivot Table Online Management

Lab Exercise : Pivot Table Online Management Training Inc. Transaction Log: October 28 Column Labels -1 Sum of Amount Product/Source / Region eBook Credit Paypal Grand Total 9772.23 5544 15316.23 Email 3099.17 1674.49 4773.66 833.38 101.55 934.93 East North 162.21 130.44 292.65 South 1117.21 1235.49 2310.59 West 986.37 Web 10542.57 6673.06 1661.18 East 2447.39 North 631.17 1855.45 1659.98 118.28 1324.22 3869.51 786.21 1224.28 824.91 1034.11 1564.67 349.8 22.51 59.66 South West 2484.89 2720.73 3754.84 Online 2920.71 e Email 748.05 4485.38 1097.85 121.72 East 99.21 192.75 252.41 North South West 126.58 116.36 242.94 329.51 151.27 480.78 eWeb 2172.66 1214.87 3387.53 East 561.18 162.65 723.83 North 587.56 386.07 267.35 201.49 321.16 588.51 South West 958.06 529.57 1487.63 Grand Total 12692.94 7108.67 19801.61 Please use Pivot Table Data Set File in UV. 1. Where do most of our book customers come from? The answer might tell managers where to spend more marketing resources, or to initiate new marketing efforts for increasing book sales. 2. What is the most effective source of advertisement to sell books in the South region? Is it also the most efficient? So what should OMT do? 3. Are there regional differences in the sources of advertisements for our book customers? Perhaps in certain regions email advertisement is more effective, while it is web banners in others. The answer to this complicated question could help managers develop an enhanced regional marketing strategy. 4. What is the total revenue generated from the sale of books that are priced between RM150 to RM200, paid using PayPal? (Hint: Use the Filter function instead)

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