Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Options:

Achievement role$$

Ascribed role$$

Cause$-$related marketing $($CRM$)$

Cultural values$$

Enviropreneurial marketing$$

Gender$$

Gender identity$$

Gender role$$

Green marketing$$

Greenwashing$$

Modern gender orientation$$

Traditional gender orientation$$

Voluntary simplicity

$1.$ Refers to the traits of femininity $($expressive traits such as tenderness and compassion$)$ and masculinity $($instrumental traits such as aggressiveness and dominance$).$

$2.$ Widely held beliefs that affirm what is desirable.

$3.$ A preference for a marriage in which the husband assumes the responsibility for providing for the family and the wife runs the house and takes care of the children.

$4.$ Based on an attribute over which the individual has little or no control.

$5.$ Consumers$$ efforts to reduce their reliance on consumption and material possessions.

$6.$ The behaviors considered appropriate for males and females in a given society.

$7.$ Environmentally friendly marketing practices, strategies, and tactics initiated by a firm to achieve a competitive differentiation.

$8.$ A preference for a marriage in which husband and wife both work and share the responsibilities of homemaking and childcare.

$9.$ Marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.

$10.$ Refers to whether a person is biologically a male or a female.

$11.$ A practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they do not deliver.

$12.$ Based on performance criteria over which the individual has some degree of control.

$13.$ Involves

$1.$ developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product.

$2.$ developing products that have a positive impact on the environment.

$3.$ tying the purchase of a product to an environmental organization or event.