Large firms generally focus on ___________ while start-ups can take away market share by offering ______.

Select one:

a. Gaining market share with existing products / lower prices

b. Quantity of goods sold / higher quality goods

c. Sustaining innovation / disruptive innovation

d. High-cost, broad-reach marketing strategies / very personalized marketing strategies

A feasibility analysis is a careful evaluation of your proposed business to determine:

Select one:

a. Whether it is something that will be viable within your chosen industry

b. Whether the products or services will be desired by the marketplace

c. Whether the financial investments will ultimately return a profit

d. All of the above

Primary research for your new business may include:

Select one:

a. Surveys and focus groups

b. Prototypes

c. In-home trials

d. All of the above

True or false: Equity funding does not have to be repaid like a loan does and it gives the lender a stake (share) of your business.

Select one:

a. True

b. False