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Because there are country$-$to$-$country differences in buyer tastes, income levels, distribution channels, competitive conditions, and other market$-$related factors that impact a company's strategy choices,

a company must wisely and carefully tailor its strategy in each country to the market and competitive circumstances prevailing in each country where it elects to compete$--$trying to pursue much the same competitive approach in each country is a big mistake.

it is hard for a company to compete successfully and profitably in more than $15$ different countre markets.

it is nearly always necessary for a company to offer buyers in each country market a wide selection of models, styles, and product versions.

one of the managerial challenges at companies with international or global operations is how best to tailor a company's strategy to take all these cross$-$country differences into account.

it is virtually impossible for a company to create a sizable profit sanctuary in every country where it competes.