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The three competitive factors that impact only Internet sales and market share in a region include

the appeal of the videos, pictures, and commentary of the celebrities who are under contract to endorse a company's branded footwear that are posted prominently at numerous locations on company websites.

the S$/$Q rating of the branded footwear being sold at each company's website.

current$-$year spending per footwear model for new features and styling of those branded models sold only to online shoppers.

the number of models$/$styles each company has designed and developed for exclusive sale at its website.

expenditures for search engine advertising