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15

The three competitive factors that impact only Internet sales and market share in a region include

the average retail price each company charges at its regional websites and whether a company offers free shipping or requires customer paid shipping.

company expenditures for merchandising support paid to third

-

party online retailers.

the amount the company spends in a given year for special styling and performance features for newly

-

produced footwear models only sold online.

the celebrity appeal ratings of the celebrities who are under contract to endorse a company's branded footwear via videos, pictures, and commentary posted prominently at numerous locations on the company's regional websites.

the S

/

Q rating of the branded footwear being sold at each company's regional websites.

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