Question: Last year, consumers spent $ 1 , 2 0 0 , 0 0 0 on a product category in which On - the - Spot
Last year, consumers spent $ on a product category in which OntheSpot is one brand. OntheSpot costs a retailer $ and normal retail margins for this type of product are OntheSpots manufacturer is about to launch a nationwide advertising campaign that will bring its fixed costs up to $ Wholesaler margins are and mfr margins are Margins are calculated as the percentage of each companys own selling price. Assume the retail price is the same for all the products in this category.
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