LAW CASE STUDY QUESTION : Wild Goose Wineries Pty Ltd (Wild Goose) is the largest wine producer in Australia. It supplies to major retailers such as Food Works and other distributors with their wine Second Verse. They indicate to their distributors that Second Verse wine should retail for approximately $18 per bottle. Since the business of Alpha Ltd is slow as it is a new entrant to the market, it decides to sell Second Verse wine for three bottles for $18 to increase their sales of the wine. Other retailers such as Wool Ltd and Cold Ltd contacted Wild Goose complaining about the discount given by Alpha Ltd which is damaging their sales. Wild Gooses manager Daniel contacted Alpha Ltd and advised them as they were not complying with the normal pricing of their product. Furthermore, Wild Goose would not supply Second Verse to Alpha Ltd until Alpha Ltd conformed to the normal pricing approaches acceptable with other distributors. This has further affected the business sales of Alpha Ltd. Alpha Ltd seeks your advice on the issues arising in the above set of circumstances.

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