Lead User methods typically end with: Select one: a. technological trend identification. b. a traditional product concept. c. consumer trend identifiation. d. a novel product concept. In your reading it was discovered that Lead user studies had two advantages over conventional marketing research. Which ones? (Select 2 responses) Select one or more: a. They are significantly faster. b. They are significantly more complex, c. They are significantly more interesting to participants. d. They are significantly cheaper. As described in your reading, Lead user workshops can have unexpected results, such as: Select one: a. observed improvement of teamwork. b. observed worsening of team work. c. significant worsening in the level of cooperation between groups. d. neither a worsening or improvement in the level of cooperation between groups. One of the benefits of the method of lead users study is that it allows: Select one: a. serial involvement of engineers, market specialists, and highly qualified users b. engineers to work with only the market specialists. c. end users to only work with market specialists. d. parallel involvement of engineers, market specialists, and highly qualified users. The required reading suggests we can view the concept of Lead users studies as The Lead User market research method. True or false? Select one: True False