"Lead users" or "Bell Cows" such as Publix in the southeast or Wegmans grocery stores in the Northeast are characterized as important sources of new product ideas and are often followed in their purchasing because they.

Select one:

a. have needs that will be general in the marketplace in the future.

b. represent influential buying organizations.

c. are consistent early adopters of new technologies.

d. all of the above.

e. a and b only.