Leading Innovation Assignment Section Point Allocation 1. Jobs to be Done Interview Summary 10 2. Jobs to be Done Abbreviated Analysis 15 3. Value-Based Strategy 25 1. Jobs to be Done Interview Summary: Identify a product or service with which you are familiar, preferably one at your current employer if you are currently working. Observe customers making the purchase, if possible, and make notes of the context (e.g., time of day, what they are wearing, demographics, etc.). Interview two people (not at the same time) who are making the purchase decision or using the item. A full Jobs to be Done analysis would require much more than two interviews, but the goal of this assignment is to learn the process. Person 1: a. Job Name - b. When I - c. I want to - d. So that I can - e. Context/Situation - f. Struggle Quotes - g. Desired Outcome Quotes