Retailing Management(11th Edition)
Authors:
Michael Levy
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$75.72
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1264157444, 9781264157440
Book publisher: McGraw-Hill Higher Education
Book Price $75.72 : Retailing Management by Michael Levy and Barton A. Weitz is a comprehensive textbook designed for undergraduate and graduate courses in retail management and marketing. The 11th edition provides in-depth coverage of topics such as retail strategy, customer relationship management, and supply chain management, with particular emphasis on the impact of technology and the internet on retailing. The book uses a balanced approach to theory and practice, enabling readers to understand the complexities of the retailing industry. Key themes include the development of competitive advantages, merchandising, human resource management, and pricing strategies. Filled with real-world applications and case studies, the textbook offers an engaging exploration of contemporary retailing issues. The solution manual and answer key offer educators and students direct access to problem-solving strategies and methodologies that enhance learning outcomes. Readers can easily navigate through detailed explanations and scenarios using the table of content, allowing them to identify and focus on specific subjects of interest, enhancing both classroom learning and independent study. The text successfully blends theoretical concepts with practical solutions, providing a valuable resource for anyone interested in retail management or aspiring to enter the field. Its reception in academic circles highlights its effectiveness in combining scholarly insights with actionable business models, making it an indispensable tool for both students and practitioners. Offering a cheap alternative to expensive textbooks, this summary makes academic success more accessible.
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