Learn It: Concept Check Quiz $8-1$

Introduction: Take this quiz to get a quick check on your understanding of chapter concepts.

Which of the following statements about effective persuasion is accurate? Check all that apply.

Recipients of persuasive messages feel forced to comply.

Persuasion involves a deliberate attempt to change another person's mind or motivate action.

People's attitudes change quickly, so persuasion is often immediate.

Reciprocation can be an effective persuasion technique.

"Limited$-$time offers" take advantage of which psychological trigger driving persuasion?

Commitment

Social Proof

Scarcity

When advertisers refer to items as "best$-$selling," they are relying on the psychological trigger known as