Learning from Mistakes:$$ As discussed in class, what actions could Mattress Firm have taken when it discovered that nimble online rivals were entering the industry?$$ Which option would NOT have been$$effective$?$

Question $32$ options:

a$)$

Reduced the investment in their ambitious growth plans to free up capital

b$)$

Conducted market research to determine what existing and potential customers want

c$)$

Created some online options

d$)$

Opened new brick$-$and$-$mortar stores in new locations