Learning is very important for marketers because consumer learning influences customers' future purchase behaviour. One of the learning mechanism is classical condition. Describe classical conditioning and discuss any four (4) application of classical conditioning in the marketing of a product (6 marks) vi. Country-of-origin effects refer to the bias in customer perception of products (goods and services) due to countries in which these products are made. Little wonder, a lot of people particularly Ghanaians are skeptical about "KantankaOnantefour-a brand of car produced in Ghana. As a marketing consultant, discuss any four (4) main marketing strategies Apostle Kwadwo Safo Kantanka-the producer, can embark upon to overcome this negative Country-of-origin effect; indicating the likely challenge(s) of each (8 marks) vii. Marketers are in the business of identifying the needs of customers and fashioning products that will satisfy those needs. Abraham Maslow has helped in describing the needs of customers. Discuss Maslow hierarchy of needs, paying particular attention to its marketing implications with credible and practical examples. (10 marks)