Learning objective

1) Ensure you refer back to Chapter 7 (segmentation, targeting and poisitioning) 2) Find an article (google topic) and select a brand of children's clothing (Burberry, Ziggy-ZaZa, hmkids) and find Price Ranges, Are they online/Retail Stores (how many), Compare other Competitors, Do they post on social media. 3) Determine what information you think you would need to conduct good research before you come up with your recommendation on how to start this high-end children's clothing line. 4) PS. If you don't want to do a children's clothing line; then think of a business (Men's shoes, Women's Accessories, etc.) that you think would be a good addition to an already established Brand. Why would you recommend that idea. 5) Remember this is your idea and how would you market it "Globally?"

Instructions

Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. This is a new venture for your company, which has until now been focused completely on the adult market. Before committing resources to fully developing a marketing plan for the proposed children's clothing line, you have called for research that will help you better understand customers' wants and needs as well as the competitive environment.

In an essay:

Describe the issues that the market research should explore. What would you want to know? (competition, customers, products available already)

Explain why this information would be needed to help develop a marketing plan for the proposed line of high-end children's clothing (use 4 P's and Target Market). How would this information be used to make better decisions?

How would you market this globally? What country, culture, online/stores?

To ensure immediate feedback, please submit a response with a Minimum pf 2 pages(including references) ... Maximum 3 pages.