Learning Objectives $1.$ Define and comprehend the purpose of mission and vision statements. $2.$ Explore the integration of the companys identity, as reflected in its mission and vision, with its strategic marketing initiatives. $3.$ Apply theoretical concepts of strategic marketing to a real$-$world context. Tasks In this assignment, you are required to choose a well$-$known existing company, and conduct a comprehensive analysis of its mission and vision statement. Explore the significance of these statements in shaping the identity of the chosen company. Additionally, get into how the companys identity, as reflected in these statements, aligns with its strategic marketing initiatives.