Question: Learning Objectives Generate a PESTEL analysis to evaluate the impact of external factors on the firm. Differentiate the roles of firm effects and industry effects

Learning Objectives
Generate a PESTEL analysis to evaluate the impact of external factors on the firm.
Differentiate the roles of firm effects and industry effects in determining firm performance.
Apply Porter's five competitive forces to explain the profit potential of different industries.
Examine how competitive industry structure shapes rivalry among competitors.
Describe the strategic role of complements in creating positive-sum co-opetition.
Explain the five choices required for market entry.
Appraise the role of industry dynamics and industry convergence in shaping the firm's external environment.
Generate a strategic group model to reveal performance differences between clusters of firms in the same industry.
 Learning Objectives Generate a PESTEL analysis to evaluate the impact of

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