Note: Attached photos are the case study and the text is the questions to be answered for the case study.

The following points should be noted and analyzed: Nature of organization Culture of the organization-its effectiveness Nature of industry in which organization operates. External environment(any external factors) that is affecting the organization Problems being faced by management Identification of communication strategies. Any relevant strategies that can be looked at. Control and out-of-control situations. Nature of Planning in the organization. Decisions needed to be made and the responsible people to make decisions. Objectives of the organization and key players in this case. The compatibility of objectives. Sources and constraints of organization from meeting its objectives. Options to deal with the constraints. Any changes required in any area. The Case Analysis of the Rise and fall of BlackBerry: Mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problems that needed to be focused. Firstly, write the introduction. The challenging diagnosis for The Rise and Fall of BlackBerry and the management of information is needed to be provided. After introduction, problem statement is defined. In the problem statement, the companys most important problems and constraints to solve these problems should be defined clearly. After defining the problems and constraints, start the analysis of the case study. Do the SWOT Analysis of the Case. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunities that can be availed and the threats that the company is facing. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. STRENGTHS: In the strengths the following points in the organization should be identified: Advantages of the organization Activities of the company better than competitors. Unique resources and low cost resources company have. Activities and resources market sees as the companys strength. Unique selling proposition of the company. WEAKNESSES: Improvement that could be done. Activities that can be avoided for The Rise and Fall of BlackBerry. Activities that can be determined as the companys weakness in the market. Factors that can reduce the sales. Competitors activities that can be seen as weaknesses. OPPORTUNITIES: Good opportunities that can be spotted. Interesting trends of industry. Opportunities for The Rise and Fall of BlackBerry can be obtained from things such as: Change in technology and market strategies Any Government policy changes that are related to the companys field Changes in social patterns and lifestyles. Local events. THREATS: Following points can be identified as a threat to company: The obstacles faced by the Company. Activities of competitors. Product and services quality standards Threat from changing technologies Financial/cash flow problems Any weaknesses that threaten the business. Following points should be considered when applying SWOT to the analysis: Precise and verifiable phrases should be used. Prioritize the points under each heading, so as to identify which step has to be taken first. Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix. Make sure that the points identified should carry themselves with strategy formulation process. Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses. PESTEL/ PEST Analysis Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as those factors can also be a threat to the company. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. To analyze the business objective and its opportunities and threats, the following steps should be followed: Brainstorm and form assumptions of the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization Analyze the opportunities that may be present due to the change. Analyze the threats and issues that would be caused due to change. Perform cost benefit analyses and take the appropriate action. PEST FACTORS: POLITICAL: Any strong and powerful political people and their point of view on business policies and their effect on the organization. Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects. Change in Legislation and taxation effects on the company Trend of regulations and deregulations. Effects of change in business regulations Timescale of legislative change. Other political factors likely to change for The Rise and Fall of BlackBerry according to the case provided. ECONOMICAL: Position and current economy trend i.e. growing, stagnant or declining. Change in Level of customers disposable income and its effect. Fluctuation in unemployment rate and its effect on hiring of skilled employees Access to credit and loans. And its effects on company Effect of globalization on economic environment Considerations of other economic factors SOCIO-CULTURAL: Change in population growth rate and age factors, and its impacts on organization. Effect on organization due to change in attitudes and generational shifts. Standards of health, education and social mobility levels. Its changes and effects on company. Employment patterns, job market trend and attitude towards work according to different age groups. Social attitudes and social trends, change in socio culture and its effects. Religious believers and life styles and its effects on organization Other socio culture factors and its impacts. TECHNOLOGICAL: Any new technology that company is using or likely to use Any new technology in market that could affect the work, organization or industry Access of competitors to the new technologies and its impact on their product development/better services. Research areas of government and education institutes in which the company can make any efforts Changes in infra-structure and its effects on work flow Existing technology that can facilitate the company Other technological factors and their impacts on company and industry These headings and analyses would help the company to consider these factors and make a big picture of companys characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. Porters Five Forces/ Strategic Analysis of the case study. These forces are used to measure competition intensity and profitability of an industry and market. These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below: THREAT OF NEW ENTRANTS: As the industry has high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. The following factors describe the level of threat to new entrants: Barriers to entry that includes copy rights and patents. High capital requirement Government restricted policies Switching cost Access to suppliers and distributions Customer loyalty to established brands. THREAT OF SUBSTITUTES: This describes the threats to company. Price performance of substitute Switching costs of buyer Substitute products available in the market Reduction of quality If close substitutions are available DEGREE OF INDUSTRY RIVALRY: The lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the companys position. Following are the potential factors that will influence the companys competition: Competitive advantage Continuous innovation Sustainable position in competitive advantage Level of advertising Competitive strategies BARGAINING POWER OF BUYERS: It deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. For example: Bargaining leverage Switching cost of a buyer Buyer price sensitivity Competitive advantage of companys product BARGAINING POWER OF SUPPLIERS: This refers to the suppliers ability of increasing and decreasing prices. The potential factors that effects bargaining power of suppliers are the following: Input differentiation Impact of cost on differentiation Strength of distribution centers Input substitutes availability. VRIO Analysis of the Rise and fall of BlackBerry: The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. RARE: the resources of the company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage.. ORGANIZED TO CAPTURE VALUE: Resources, itself, cannot provide advantages to organization until they are organized and exploited to do so. A firm (like The Rise and Fall of BlackBerry) must organize its management systems, processes, policies and strategies to fully utilize the resources potential to be valuable, rare and costly to imitate. Generating Alternatives for The Rise and Fall of BlackBerry Case Solution: After completing the analyses of the company, its strengths, weaknesses, opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind: Realistic solutions should be identified that can be operated in the company, with all its constraints and opportunities. Once the alternatives have been generated, you should evaluate the options and select the most appropriate and viable solutions for the company. Selection of Alternatives It is very important to select the alternatives and then evaluate the best one as the company has limited choices and constraints. The criterias on which business decisions are to be selected are as under: Improve profitability Increase sales, market shares, return on investments Customer satisfaction Brand image Corporate mission, vision and strategy Resources and capabilities Alternatives should be measures regarding which alternative will perform better than other one and the valid reasons. Evaluation of Alternatives If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. Recommendations for the Rise and fall of BlackBerry Case Study (Solution): The recommendations should be such that they enhance the companys operations. Do not give a lot of recommendations (only one or two). The decision that is being taken should be justified and viable for solving the problems.

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